You can’t dive straight into action, start posting random updates on Facebook and expect an immediate return.
The British Army’s adage ‘prior planning prevents piss poor performance’ springs to mind.
After much trial and error over the years, we have honed our strategic products to leave no stone unturned in the analysis, evaluation and implementation of social media.
- Establish which platforms your organisation should be using and why
- Know the ones you should forget about
- Define what you should be doing on each platform and when
- Understand how it all fits together
- Ensure you’re never stuck for a post idea again!
- Create rich stockpiles of unique content ideas that follow current best practice
- Offer your audience content that’s balanced between being informative, entertaining and marketing
- Optimise your content for maximum engagement
- Refine and communicate your key messages across social media
- Develop a tone of voice specifically for your unique brand
- Brief designers on the look of your brand
- Launch campaigns and publish content with a consistent look and feel
- Assess your performance
- Benchmark yourself against other industry players
- Understand the playing field before creating a strategy, or gain insights to improve your current performance
Mosh provided a highly engaging session backed up with great insights and recent case studies, which challenged the team to think about the purpose of social within our business.
We are moving forward with confidence and laser focus thanks to the strategic game plan Mosh developed specifically for our business.
In a fast evolving area it was good to listen and hear ways to connect the application of social media with bottom line results rather than just doing social media for the point of doing social media.
Mosh created and managed the strategy behind our social media – they understand our business.
The Mosh team were professional and delivered on our requirements – I look forward to engaging them again.
Mosh did a superb job in articulating to the team about the opportunities and trends in the Social Media world. The content captured our attention, ranging from specific Case Studies to Measuring Performance.
Mosh led us through the development, launch and maintenance planning for our social media strategy. We loved working with Mosh… they are pragmatic, focused on outcomes and gently pushed the boundaries.
The Mosh approach to social media strongly suits business. They help make the intangible, tangible, the immeasurable, measurable.
Their ideas were really creative and from small beginnings, it really got us started.
The team were great at listening to what we wanted and tailoring their presentation to suit our needs. These guys are definitely the social media experts.
At BNI we knew we could be using social media more effectively, but didn’t really know where to start. MOSH helped us to understand its relevance to our business and gave us the confidence to implement a social media plan.