This is a simple exercise you can run with your team to help articulate your brand voice. The rules are easy:

  1. Everyone ticks the box indicating where they think the brand should be (not where it is now). Note, there is no middle box, so you can’t sit on the fence!
  2. As the team ticks the boxes, ask them to also write a short sentence explaining why they made their choice.
  3. When everyone is finished, go around the room line by line, and ask everyone to share which box they ticked (one to four), and why.
  4. Take lots of notes!

The idea of the exercise is to develop the language you need to describe your brand voice. Everyone will have a different perspective, and there will hopefully be lots of discussion as a result.

Mosh Social Media Brand Voice Exercise Worksheet.