It’s tough to argue the value of influencer marketing. Actually, it’s tough to argue the value of well-executed influencer marketing. Collaborating with authentic human beings whose brand values and audience align with your brand’s is a great way to generate awareness. However, without careful planning, execution or tracking in place, influencer marketing can be a quick way to burn cash. We’re here to make sure all the stars align for you and a network of high-impact influencers. Novelty games and flashy installations create memorable events, but are they linked to your wider brand strategy? Integrating the fun, glamour and exposure with a social media campaign can push your event, and your brand to the masses.