If you’re using millennial slang because you want your content to be “lit”, you might want to reconsider before your brand goes down in flames. The internet is awash with examples of companies who have tried – but failed – to use on-trend lingo to appeal to younger…
Chatbots are popping up everywhere – literally. It seems you can’t visit a site without a little box appearing in the corner of the screen to offer automated help and guidance. Those sites, according to the experts, are onto something. Chatbots are being touted as one of the biggest trends, not just of this year…
Here at Mosh, we love a good strategy session. And after many years in the business, we’ve developed an approach to social media content strategy and ideation that works really well – whether you’re an established business looking to boost your social presence or a fledgling startup planning a kick-ass launch. Ultimately, the…
Snapchat is one of those apps you either “get” or you don’t. Users – who tend to be young, technologically savvy, and creative – actually seem to prefer it that way. Particularly after it first launched, it wasn’t intuitive to use, and the reason you’d want to use it wasn’t immediately clear to many people…
YouTube recently underwent a serious shift in what videos it considered appropriate to be monetised. Monetisation means that a video is approved to have ads show ahead of it, and the creator of the video gets a percentage of that advertising revenue. Previously, channels were considered for monetisation on the basis of their content, and…
What’s big, red, and if you’re old enough to drink you probably won’t have heard of it? The app musical.ly. Following from the now-defunct video app Vine, musical.ly allows users to post 15 second videos set to music – takes can be edited together to form a better clip, filters added, stickers plastered,…
If there’s one thing the internet isn’t short on, it’s humorous pictures of cats. If there’s two things, it’s cats and outrage. Outrage can get you fired for a poorly thought-out tweet. It can mobilise thousands of people to take a stand against something awful. And it can send a message around the…
Influencer marketing has been around since the 1800s, but thanks to social media, it’s made a huge resurgence. For brands, social influencer marketing is about using paid celebs, experts or other notable folks to deliver brand messages and market products (usually not so subtly) to defined target audiences on social channels. The ease…
From Pokémon Go to Snapbots and mainstream support for 360-degree video, social media in 2016 packed a punch when it came to innovations and trends. There were some great wins for social media heavyweights, a few challenges as well, and plenty of valuable take-outs for brands and social media marketers. Here we look at some…
There’s never been a better time to be on the ‘gram. The influential social media giant continues to roll out loads of smart innovations and fancy new features to give users more ways to connect and share content, and to take control over their comments and privacy. And it’s clearly making the right moves. In…
