When Guns N’ Roses decided to shake up their social media game, they needed some social media pros to crank up the volume.
That’s where we stepped in, and what followed was a six-campaign symphony, each with unique objectives and targeting strategies designed to get those digital crowds roaring.
The legends unite: A broad approach to link clicks
First up, we aimed to strike a chord with fans of rock legends like AC/DC and KISS, reaching out to a wide demographic keen on upcoming events. The results? A whopping 696,962 people reached, with a click-through rate of 3.85%.
Double trouble: Video views and Ticketek clicks
Next, we turned up the heat with a two-pronged attack—link clicks to the Ticketek website and video views. The click-through rate hit a high note at 5.34%, reaching 27,432 rock enthusiasts. Meanwhile, our video campaign drummed up 122,432 impressions at a cost per thruplay of just $0.01. Talk about getting bang for your buck!
Retargeting riffs: Conversions and beyond
Building on the video’s success, we launched a retargeting campaign that pulled in a massive 933,028 impressions. This one was all about conversions, and it hit the mark like a perfectly timed guitar solo.
Event enthusiasts: Low-cost clicks with high returns
Using the demographic goldmine we uncovered in the second campaign, we set our sights on event-based interests. The result? A low cost per click of $0.28 and a reach of 180,995. But the real star of the show was the event responses—2,784 of them, at a cost of just $0.69 each. Not too shabby, eh?
The encore: Conversion campaigns with a targeted twist
Finally, we wrapped it all up with two conversion campaigns, using those finely-tuned demographic segments from earlier. By combining top-level targeting from the first campaign, we kept the momentum going. In the end, Mosh and Guns N’ Roses proved that with the right strategy, even a rock band can smash it on social media. And who knows, maybe next time we’ll be setting up the drum kit for an encore!