Benjamin Franklin once said: “Failing to plan is planning to fail”. Throughout our 15 years in business, we’ve established and refined an approach to building a social media strategy that’s specific to your brand’s needs.
Benjamin Franklin once said: “Failing to plan is planning to fail”. Throughout our 15 years in business, we’ve established and refined an approach to building a social media strategy that’s specific to your brand’s needs.
This is where it all begins. Your game plan is a personalised road map for taking your brand to the next level on social media. We’ll sit down and nut out the details of your organisation’s goals, challenges and audiences, and match these with social media solutions. The outcome is a tailored strategy that works in harmony with your other marketing channels.
When it comes to content and campaigns, social media is a hungry beast that demands fresh ideas regularly. In content and campaign planning, we use a structured brainstorm process to develop a high-level content strategy, generating actionable ideas for ongoing content and campaigns.
It’s important to stand for something on social media. In creating your brand’s story, Mosh will help refine and tightly communicate your value proposition, and develop a tone of voice and visual style across social media.
Know thy enemy. Mosh uses data and analysis tools to create insights on what your competitors are up to. We analyse your industry and brand positioning before creating, or recreating, your strategy. We then report on your performance benchmarked against other industry players.
"Mosh provided a highly engaging session backed up with great insights and recent case studies, which challenged the team to think about the purpose of social within our business."
"We have gained a lot from our Mosh sessions, from understanding how to utilise the power of social media marketing channels to the creation of a gameplan to disseminate meaningful and effective content to engage our target audiences. We also learnt cool new phrases - like "syndicating content across our ecosystem."
"Mosh did a superb job in articulating to the team about the opportunities and trends in the Social Media world. The content captured our attention, ranging from specific Case Studies to Measuring Performance."
"The guys at Mosh really helped us to understand how our unique social media ecosystem works and how we can get the maximum effect on social with the minimum effort."
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