Social Media News / January 2025

2025 is already serving up its fair share of plot twists in the world of social media. We’re diving straight into the digital ocean, where TikTok bans are making headlines, RedNote stole the spotlight, and we’re still explaining to our relatives that social media is a real job (promise!). Let’s toast to the new year and to our new newsletter 😏✨

What Does a Social Media Agency Do?

Ever wondered what a social media agency really does? 🤔 Spoiler alert: it’s more than just posting memes and following trends. From behind-the-scenes strategies to creating magic on your socials, there’s a lot going on! 

Want to know how it can elevate your marketing game? Find out how it all works and from the experts (🙋‍♀️) themselves…That’s right, we’re spilling the tea here 📨

Goodbye TikTok! And Hello Again!

The end of TikTok in the U.S.? Looks like Americans had to find a new app to doomscroll on (for 12 hours) 📲 The federal ban took effect this month, shutting down the app for 170 million Americans. This is all because lawmakers panicked that TikTok’s parent company, ByteDance, might be sharing your dance moves and smoothie recipes with the Chinese government. The rest of us wonder what will happen next and just, ‘What will we do while on the toilet?’ if this ban ever lasts longer than half a day or spreads 🤔Read more about the ban here 😳

Hello RedNote! And a New Instagram Grid…

In a world dominated by short-form video, a new player entered the game and quickly turned heads 🤩 In only two days, more than 700,000 new users joined Xiaohongshu, also known as, RedNote. RedNote grew rapidly after the announcement of the TikTok ban when Americans scrambled for a new platform to fill the TikTok hole. While Instagram Reels and YouTube Shorts have been competing for a while, RedNote claimed the throne. As TikTok users were looking for a new home, RedNote rolled out the welcome mat, but it didn’t last for long. After TikTok was restored, the daily active users in the US declined by 54%. What will happen next? Watch this space.

Read more about RedNote here 👈🤓 

And with all this excitement, Instagram wanted to get in on the action. The platform introduced a 4:5 profile grid take-over and, for US creators, extended 3-minute reels (most likely to grab the attention of those on TikTok). The news is evolving constantly so we’ll keep you posted along the way! 

Mosh Marketing Success Stories

A Social Summer Highlight: Lexus x ASB Classic

We swapped the studio for serves at this year’s ASB Classic with Lexus, creating a social media buzz that captured the attention of tennis fans and luxury lovers alike! 🚘✨ 

The strategy included giving the audience a glimpse into the event – Instagram Reels and BTS footage showcased the synergy between Lexus and the tournament’s premium experience. Whether it was tennis tournament moments or elegant Lexus activations, it was all about serving up a visual feast that kept the Lexus brand top of mind for every serve, set, and match 🏆🎾

Master the Social Media Game with Mosh

New year, new (social) you? If you’re thinking of refreshing your social presence as we enter 2025, we’ve got you. Partnering with Mosh is like unlocking the secret sauce to social media success 🤳 

It’s not just about posting content, it’s about crafting a brand story that stands out. Our tailored strategies are built to achieve your unique goals, while our Auckland studio creates scroll-stopping photos and videos. We’ll manage your social presence to spark real conversations and deliver campaigns that actually convert. Whether it’s influencer collaborations, training sessions, or cutting-edge ad strategies, Mosh brings creativity, expertise, and a touch of magic to every project 🪄

Ready to level up? Let’s make it happen 😎🌟

That’s it for January ☀️ Whether you’ve been reading from your deck chair or desk chair, we hope you’ve enjoyed the latest news. Now, time to go back to having a social summer… see you next month!

The Mosh Crew.