Social Media News / October 2023

Kia ora Mosh whānau!,

All aboard the spooky train! 🎃🚂

We’re kicking off October with a bang, delivering an epic edition you don’t want to miss. While Halloween spirits may be lurking in the dark we’re here to shine a light on Snapchat’s new immersive experience for their Halloween activation, the basics of Facebook advertising, ‘Twitter killer’ Threads making a comeback and so much more! 

Our Guide to Facebook Marketing 101

Are you eager to master social media advertising, particularly on Facebook, but feeling a bit lost? Oli has put together the ultimate guide covering all the essentials of Facebook advertising.

Whether you’re setting up your ad account, optimizing campaigns, and targeting audiences, you’ll gain the knowledge you need to create compelling ads that not only capture attention but also create measurable results. 

The Mosh Social Media Report – NZ Beauty Edition

Have you read the Mosh Social Media Report – NZ Beauty Edition yet? If not, why not? We’ve created an extensive study of the most influential beauty brands in New Zealand and have shed light on the industry’s digital landscape.

What are you waiting for? Stay ahead of the curve, stay informed, get your copy of the report here, and embrace NZ’s biggest players in the beauty industry.

Meta Introduces Enhanced Generative AI Features for Ad Creation

We’ve all heard of Meta right? You know, that big company behind Facebook and Instagram? Well, we’ve got some great news for all you marketers as Meta is rolling out some awesome new AI tools. These tools are super savvy as they can generate different copy variations, create backgrounds from just text, and even include Image Outcropping to fit various formats and aspect ratios like Stories or Reels! 

But that’s not all! What’s really neat is that these tools suggest cool alternatives based on what works best, so you can pick the ones you like and test them out using A/B testing. The Background Generation tool can whip up backgrounds for product pics just from a text description, saving you both time and money. 

Meta knows we all love options, so these tools are designed to add more creative flair to your ads. And if you’re into numbers, Meta is also giving advertisers using Advantage+ campaigns new ways to target their audience and a nifty Performance Comparisons report. 

They’re definitely keeping up with the latest AI trends, giving competitors like OpenAI and their tools like ChatGPT and DALL·E a run for their money. These tools are still being fine-tuned, but they could seriously amp up Meta’s ad game. They’re testing things out with a small group of advertisers for now, but pretty soon, everyone will get to play around with these cool features.

Meta’s Reportedly Checking Out Fresh Ideas to Spark More Buzz in Threads

Okay so here’s the lowdown on what’s happening with Threads, Meta’s ‘Twitter killer’ linked to Instagram. Initially Threads had a crazy start, with a whopping 100 million users in just five days! But lately, it’s been kinda slow and we’ve all noticed it. In the past three months, it only managed to get 32 million more users on board.

People used to hang out on the platform for roughly 21 minutes a day, but now that’s down to just 6 minutes per session. Yikes, right? But don’t count Threads out just yet. Meta is working hard to bring back the cool crowd by talking to famous creators and getting their input. They’re even trying out some new stuff, like in-feed alerts and showing Threads updates on Instagram profiles. 

But here’s the twist: Threads is up against the big shots like Twitter/X, but we’re seeing a real decline in the quality of that platform, with users still moving towards other, less controversial, spaces. It’s a tough game, and the future of Threads is kinda up in the air right now. Meta’s keeping an eye on the market, and their game plan might change depending on how things go.

Get Ready for ‘Phantom House’ with Snapchat’s Halloween Activation

Snapchat is stirring up Halloween excitement with Phantom House – a new interactive experience for anyone to join! Featuring Snap creators Tony Talks, Sofie Dossi, and Ezee, the weekly video series allows you to help them escape the Phantom House. Think of it as a digital haunted house where you can tune in, follow clues, and solve puzzles. 

Plus, use Snap’s AI-generated Dreams images and AR Lenses. Brands like Maybelline and Disney+ are getting in on the action too, integrating into the experience. The first episode premiered on Sunday, October 8th, but fear not, you can still jump in on the action! Don’t miss your chance to become a part of the sleuthing team and join now and uncover the mysteries of the Phantom House.

A Special Mention for our New Client: Radiance

Before we let you get on with your day, afternoon, night (or whatever time you’re reading this article), we wanted you to meet Radiance, our awesome new client in the wellness world. They’re all about helping Kiwis live their best lives with top-notch supplements and vitamins alongside fostering a supportive community of women!

No matter where you are on your health journey, Radiance has something for everyone. They’ve got tons of experience (like, 30 years’ worth!) and even their very own naturopath, so you know they’re the real deal.

Have you tried Radiance yet? If not, don’t wait! Run to your nearest supermarket or pharmacy and grab some Radiance goodness and we promise, you won’t regret it.

After years in the social game, we’ve learned a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

And so we bid October adieu, it’s getting hot out there, so take off… for a long weekend maybe?

Have a great one, Mosh whānau, and we’ll see you in the next edition.

The Mosh Crew.