Oh hey Mosh whānau,
Whether you’re brewing a killer strategy or conjuring up creative content, this month’s newsletter is filled with treats to keep you inspired. We’ve got tips to keep things organised and under control when they’re a little chaotic and some fresh updates from Instagram and Meta.
So, let’s dive in—no tricks, just treats 🎃 👻
Blog: The Power of Processes
Staying organised in social media management can be a real juggling act! But don’t worry, we’ve got your back with a fun list of go-to tips for nailing a structured workflow. Think time-saving tools, epic routines, and clever tricks to keep things running smoothly. From prioritising big tasks to automating the little ones and mastering your availability game, we’ve packed our latest blog post with everything you need to boost productivity.
Check it out here and get ready to level up your social media game!
Instagram Is Helping Your Carousels Reach New Audiences
Can we get a HALLELUJAH 🙌Thanks to Instagram’s latest update, photos and carousels with music are now eligible to show in the Reels tab, helping increase your content’s overall reach and tapping into new audiences!
This new update could prove to be a great way to increase Reach and Brand Awareness organically. Instagram themselves have even given some helpful tips on how to make sure your carousels don’t get the wrong kind of swipe, including featuring grabbing, engaging copy on the first slide, and utilising killer graphic design to draw people in.
Read more about this update, and find Instagram’s tips and tricks here.
Meta Introduces Generative AI for Video Ads
Meta is cranking its ad game up with Generative AI for Video—a new tool that helps advertisers edit and create custom video ads with a little less stress and a lot more speed. With AI on board, the platform hopes brands will be able to easily spin up multiple video versions tailored to specific audiences and formats, making it a lifesaver for when tight deadlines and those urgent requests come through.
The AI upgrade handles the heavy lifting with features like snappy text overlays, scene adjustments, and background music options. It seems like a valuable addition if you have limited resources and the introduction of this tool highlights the ever-growing demand to deliver video on social.
However, while AI can work as a quick win, human touch will always be key. As social media pros, we’re always exploring ways we can incorporate new tools into our workflow but when it comes to creative direction and strategy, we’ll leave that to the team! 😉
Read more about the update here.
Mosh Marketing Success Stories
RJ’s Fabulicious Sherbert Fizz Crunch Cola TikTok Launch
RJ’s Confectionery teamed up with Mosh to launch its new Fabulicious Sherbert Fizz Crunch Cola and create a social media splash that turned heads nationwide!🌈 🍬Even though winter tried to rain on the parade, this campaign focused on cultivating a sunny, summery vibe that aligned with the RJ’s brand.
The campaign featured a mix of vibrant visuals, including TikTok videos, Instagram reels, influencer content, and static images, all highlighting the product’s unique appeal. NZ influencers Jack Ansett and ItsKatma joined in to create engaging TikTok videos, sparking conversation and resonating with followers. On Meta, posts were boosted to maximise reach and engagement, ensuring the product reached as many eyes as possible.
The result? Absolutely fizz-tastic! The campaign racked up a whopping 282,146 impressions, 49,752 video views, and 501 new followers! Mosh captured the fun, vibrant spirit of summer whilst connecting RJ’s brand with a wider audience to generate excitement around the new product launch ✨
Read the full case study here.
Marketing Association Monthly Meetups
Mosh is a proud supporter of the Marketing Association, which celebrated its 50th anniversary this month! We’re stoked to sponsor their monthly Meetups – where the Auckland marketing community meets for an evening of networking, camaraderie, and a chance to learn from fellow marketers. We have been partnering with the MA for the last 6 years in facilitating their Social Media Marketing workshops for New Zealand businesses.
Come along to the next MA Meet-Up in Parnell on the 26th of November!
And just like that, we’ve come to the end of our October newsletter! 🎃 Thanks for hanging around, we’ll catch you again real soon. In the meantime, stay curious, stay social, and enjoy the spooky season! 👻 🍬
The Mosh Crew.
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