Social Media News / September 2024

Oh hey Mosh whānau,

Spring has finally sprung and we’ve been very busy bees here at Mosh! 🐝 The social media landscape has been abuzz too, with Snapchat revamping its in-app advertising options and new updates in the TikTok ban saga. In this month’s newsletter, we’ll be breaking everything down as well as giving you a crash course on short-form video (you’re welcome 😌) and highlighting some of Mosh’s recent work from the past few weeks

Let’s get into it! (yuh)

Blog: Short-Form Video Crash Course

Learn all about short-form videos – from their importance in the current social media landscape to how you can start making them, in our latest blog post. Check it out here.

Snap, Crackle, Ad: Snapchat Is Rolling Out New Advertising Techniques

Snapchat is shaking things up with Sponsored Snaps, a new ad feature that lets brands drop promotional messages straight into your chat inbox. The once ad-free safe haven is now playing host to paid content as part of Snapchat’s grand plan to level up its advertising game.

According to CEO Evan Spiegel, this new approach gives advertisers the perfect chance to grab your attention at every stage of the marketing journey, including raising awareness and driving conversions with in-message call-to-action options. 

Would you try out advertising on Snapchat? 👀 Read more about these updates here.

TikTok Ban-demic: Is the Platform’s Time Almost Up?

There have been some updates on the TikTok ban saga ☕️

First announced by ex-president Donald Trump back in 2020, it looks like the buzz around the ban is cooling off. A new survey from the Pew Research Center shows that only 32% of U.S. adults are still backing the ban. Meanwhile, opposition to the ban is on the rise, with 28% now against it (up from 22% in March this year), and uncertainty is growing too—39% of Americans aren’t sure if the platform should get the boot.

But here’s the kicker: banning TikTok could have ripple effects for marketers, including those here in New Zealand. If the platform does get banned, we might see a shift in advertising dynamics, such as a potential drop in ad prices as fewer businesses compete for space, or it could drive up costs as brands scramble to find new ways to engage with TikTok’s highly active audience. It’s all up in the air at this stage, but one thing’s for sure—we’ll be watching closely to see how it all plays out! Read more about the TikTok ban dispute here.

Mosh Marketing Success Stories

Tatua Espresso Mousse Campaign

The aim of this campaign was to raise awareness of the newly launched Espresso Mousse aerosol in the South Island market. We focused on highlighting the convenience, versatility, rich flavour, and creamy texture of this delish new product. To really bring the campaign to life, we combined in-house Mosh photography, sleek animations, and engaging recipe videos.

We set up a 6-ad variation Reservation Campaign on Meta, designed to reach as many people as possible. This allowed us to guarantee results before we even went live. We targeted major cities to hit the most populated areas and maximise bang for buck.

Marketing Association Monthly Meetups

Mosh are proud supporters of the Marketing Association and we’re stoked to sponsor their monthly Meetups – where the Auckland marketing community meets for an evening of networking, camaraderie, and a chance to learn from fellow marketers. We have been partnering with the MA for the last 6 years in facilitating their Social Media Marketing workshops for New Zealand businesses.

Come along to the next MA Meet-Up in Parnell on the 29th of October!

Full event details here.

And that’s a wrap! 🌟 Thanks for buzzing through all the latest with us—Snapchat ads, TikTok twists, and a yummy product launch that’s got us drooling. Stay tuned for next month’s updates, and until then, keep creating, keep scrolling, and maybe we’ll see you at the next Marketing Association meet-up! 👋 🐝

Stay social!

The Mosh Crew.