Mobilising a St Patrick’s Day campaign for Guinness was on the agenda for Lion’s marketing team and Mosh was brought in to assist Lion’s advertising agency on the planning and execution of the social media components.

Integrating Guinness’s global campaign The Friendliest Day of the Year, Mosh established a localised Guinness Facebook page and built a custom app featuring LOL funny tips from comedian Jimeoin on how to be friendly.

Social Media Campaign Lion