Social Media News / July 2022

Hey there, welcome to the Mosh newsletter, can we take your jacket? Please, take a seat, sit back and relax as we run you through everything (ok not actually everything) that happened in the wonderful world of social media this month!

Blog: The Best Influencer Platforms to use in 2022

Let’s be real, getting into Influencer Marketing can be a pain in the a**. One of the biggest shifts we’ve seen in recent years is the rise (and rise) of influencer marketing. Reports and stats alike have shown that influencer marketing is one of the most effective marketing methods out there at the moment. But finding the right influencer for your business can be a real pain in the butt, been there, done that.

So, to keep your butt as free from pain as possible, Tash has done you a solid and has compiled the best resources for you to find the influencer of your dreams, which you can read here.

Mosh Takes On NZSOMO

Our very own Moshers took to the stage this month at NZSOMO (The New Zealand Social Media Forum) and we couldn’t be more proud! 

Jon covered Facebook and its seemingly never-ending stream of algorithm updates, while Julian spoke on social media’s role in recruitment. Oli and Georgia gave an awesome rundown of the new features and updates coming our way on Instagram and how it’s being used to combat the rise of TikTok. All in all, not a bad showing for the Mosh crew at NZSOMO 🚀

Say Hello to Hassle-Free Influencer Marketing

If Tash’s blog wasn’t enough to convince you that influencer marketing can be a breeze, let us try one more time. On top of her awesome suggestions, social media OG Instagram has announced they’re bringing out a “Creator Marketplace”.

Similar to Facebook Brand Collabs Manager, this platform can be used through Meta Business Suite and will be “a new destination that allows brands to find creators they may want to connect with”. 

What’s really neat about this new Creator Marketplace platform is the filtering feature. Not only will brands be able to filter creators by age, gender, number of followers, and interests, they’ll also be able to filter creators based on the demographics of their engaged audience, including filtering engaged audiences by age, interests, country, or city and gender. 

And if ALL THAT still wasn’t enough, brands will also be able to see creators that have expressed an interest in working with them, have tagged them and/or follow them. 
And after all the filtering is in place and influencers have been chosen, brands will be able to add creators to saved lists for future reference.

Creator Marketplace can also be used to create campaigns and projects with said creators. Brands will be able to outline their campaign overview, the desired deliverables, compensation/pay and any other information that might be relevant to their campaign.

Instagram’s Serving ‘MSN Status Update’ Vibes with the New ‘Notes’ Test

Over on Instagram you may have noticed a new “Notes” feature at the top of your IG inbox. This update is right up there at the top of the “updates no one asked for” list. And honestly we just want to know why? And also, why? 

Basically this new Notes feature allows you to post (you guessed it) notes to your Insta. These notes can only be 60 characters long and will disappear after 24 hours. Think MSN status, but in 2022.

You can also add notes to your “close friends” lists or followers you follow back, which is actually kind of cool. So maybe Instagram is actually onto something here. 
Only time will tell, but for now; brb, just updating our IG notes 💅

Video Marketing for Dummies

In other recent news, Meta have launched their brand new “Video Planning and Buying Guide” which could potentially be a godsend to businesses that have been struggling with the shift to video based content. Think of it as “Video Marketing for Dummies”.

This guide will give an overview of available video formats and ad tools Meta has to offer, while also giving guidance on how brands can establish their own video marketing processes.

All in all, an awesome video marketing crash course idea, and we’re really looking forward to seeing how this guide will positively affect small and large businesses alike.

YouTube Woke Up and Chose Violence with YT Shorts Stats

YouTube isn’t playing games and decided to remind TikTok who the video heavyweight champion really is, reporting that a whopping 1.5 BILLION people watched YouTube Shorts last month, compared to the (mere 🙄) 1 billion watchers TikTok reported.

But let’s be honest, aren’t YouTube Shorts just re-purposed TikToks?

These stats from YouTube, along with other recently released numbers showing that 20% of the time on Instagram is spent watching Reels, really show the colossal impact TikTok has had on the social media ecosystem as a whole. Short-form video isn’t going anywhere, so you need to get on board.

The New Zealand Facebook and Instagram Report 2021

If you haven’t had a read through the latest iteration of our report, where have you been and why do you hate knowledge? 

Chock full of insights and standout examples of Kiwi brands out there changing the game, we’ve taken data from over 24,000 Facebook Pages and over 11,000 Instagram accounts and compiled them into a comprehensive report that will be useful to any digital marketer.

If you are looking for the state of play in NZ’s social media marketing space, you’ve come to the right place. 

Click here to download the 2021 edition of our report.

We also have a super limited run of bound and printed reports available. If you want one to pretty up your coffee table or to browse through when the 3am existential crisis kicks in, hit us up with your name and address and why you want one in 10 words or less: report@mosh.co.nz

After years in the social game, we’ve learnt a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

And with that, we’ve come to the end of this month’s newsletter. Thanks for hanging around, we’ve loved your (virtual) company, until next time.
Live long and prosper 🖖

The Mosh Crew.