Oh hey Mosh whānau!,

Welcome to our April newsletter! We’ve got some hot reads for you, from Instagram tips that will level up your Stories to Reddit’s latest ad creation updates. Stay tuned, because you won’t want to miss out!

A Marketer’s Handbook: Do’s and Don’ts for ChatGPT

Artificial intelligence is reshaping marketing, and if you didn’t know that, we’re here to bring you up to speed. The OG platform in this space is OpenAI’s ChatGPT.

In this guide, we’ll explore how marketers can harness its power effectively, navigating both its potential and pitfalls. From crafting compelling copy to ethical considerations, let’s delve into the world of conversational AI and its impact on marketing efforts. Swing over to our website and give it a read

Instagram Tips to Level Up Your Stories

Looking to jazz up your Instagram stories? Look no further as Instagram has just dropped some fresh tips to boost your Stories game. No fancy new features, just simple ways to get creative which will help your story game just a littttttleee. Start by using ‘Add yours’ sticker templates. They let others join in on your Story with an ‘Add Yours’ prompt, boosting engagement. You can add GIFs, text, or pics to your template for extra fun. Then there’s ‘Layout’, great for showing off multiple pics in style. Just tap the Layout icon before snapping a pic, and you’re good to go. Oh, and that’s not all, want to add some colour to your background? Fill it with a solid colour or add a translucent overlay. 

A Pro tip: Hold down on the colour to get more options. You can also turn live photos into Boomerangs for that extra flair. Plus, make emojis glow with a soft neon hue so just use the text tool and select the neon cursive font. Don’t forget to mention others in your Story, or create a “Close Friends” list for more privacy. These simple tips will take your Stories to the next level without any hassle. It’s like Instagram has neverending ideas to add to their platform! Will you be trying this out? 

Reddit’s Latest Ad Creation updates

Reddit’s got some new ad tricks up its sleeve, and they’re shaking things up with AI-generated headline suggestions, custom asset cropping, and better bid management options. They’re jumping on the AI train, offering “Smart Headlines” that spit out potential ad copy options based on what works best on the platform. It’s like having a personal brainstorming buddy, Reddit style! 

Their “Creative Asset Cropper” lets you tailor your images to fit Reddit’s ad format perfectly. No more wrestling with weird dimensions, it’s all about easy customisation. And if you’re all about budgeting, Reddit’s got your back with improved bidding options. They’re rolling out automated bidding strategies, better budget allocation, and easier editing tools to make your life simpler. With Reddit’s recent IPO, they’re under pressure to step up their revenue game. These ad updates could be their ticket to attracting more brands and boosting their bottom line. So, eep your eyes peeled, Reddit might just become the next big thing for marketers! 

Snapchat: The Newest Updates with Generative AI Lenses, Longer Video Uploads and More

Snapchat is sprucing things up with some fresh creative and collaborative options to amp up your app experience. While they might not be groundbreaking changes, there are some neat tools worth checking out for your future Snap updates. 

First up, Snapchat’s introducing new AI-powered Lenses, giving you more ways to jazz up your visuals. These Lenses are next-level, letting you dive into festive themes with just a tap, and there’s more themes and styles on the way! Plus, they’re rolling out “Templates” to make it easier to craft highlight videos from your Memories. Snap together snapshots, set them to music, and voila! Another fun way to relive your favorite moments. 

Snapchat’s also extending their video length limits, meaning you can now create and upload longer videos. Spotlight, in particular, is getting a boost from this, with the previous 60-second limit getting a big upgrade. This could really change the game if users start embracing longer videos on the app. And hey, for all you Snapchat+ subscribers out there, get ready for some cool updates. 

Now, you can create combined avatar displays in Friendship Profiles and even get more realistic Bitmoji versions of your pets. Just snap a pic of your furry friend, and Snapchat’s AI will whip up a unique avatar to keep you company on the Map. While these updates might not be earth-shattering, they’re definitely adding more creativity to Snaps. Keep an eye on that video length limit though,  it could have a big impact on how people use the app. Only time will tell if Snapchatters are ready for longer videos!

Help a friend of Mosh Race in the States!

A good friend of Mosh James Corban is a Kiwi racing prodigy who’s on track to become the next Scott Dixon or Liam Lawson! He’s on the hunt to help make the big time in the USA, but he needs help. If you or someone you know can help with sponsorship or advice, get in touch with him at james@jamescorban.com or check out his socials to see what he’s about.

The Mosh Social Media Report – NZ Beauty Edition

Have you read the Mosh Social Media Report – NZ Beauty Edition yet? If not, why not? We’ve created an extensive study of the most influential beauty brands in New Zealand and have shed light on the industry’s digital landscape.

What are you waiting for? Stay ahead of the curve, stay informed, get your copy of the report here, and embrace NZ’s biggest players in the beauty industry.

After years in the social game, we’ve learned a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

Thanks for your time, peeps. As the cold sets in, make sure to rug up and we’ll see you very soon!

Big love,

The Mosh Crew.

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