Meri Kirihimete Mosh whānau!,

‘Tis the season for decking the halls, jingling your bells, and, if you caught last month’s newsletter, congratulations, Becky, you may now proceed to play ‘All I Want For Christmas is You’ by the one and only Mariah Carey. ONCE. With that said, Moshers, we warmly welcome you to our final newsletter of the year! 

In our last wrap-up, we’ll dive into TikTok’s latest guidelines for creating the perfect ads, Instagram’s rollout of the ‘Close Friends Only’ podcast, Snapchat’s debut virtual makeup drop, and much more! 

Mosh Wrapups for ’23 and Predictions for ’24!

We’re changing things up this month, and we’re reflecting on the happenings of 2023 and gazing into our crystal ball to share our social media predictions for 2024!
First off, can we all agree that 2023 has truly been a year?
From Meta/Instagram launching Threads to TikTok introducing text-based posts, and, of course, let’s not forget Elon Musk’s COMPLETE rebranding of Twitter as ‘X’ – a bold yet… controversial move in our humble opinion. 

But that’s enough reminiscing, grab your popcorn as we list OUR predictions for 2024’s social media trends: 
• Continuing to collaborate with creators and influencers remains important, emphasising the ongoing significance of understanding how to effectively work with them.
• Authenticity will be more important than ever. 
• Social media customer service to take center stage with renewed focus.
• Brands will diversify content with a healthy mix of videos, multi-content carousels and static photos. 
• The use of AI in social media will accelerate, but as a tool to help great marketers be better, not replace them!

Stay tuned for next year’s newsletters and let’s see if these come true 😉

TikTok’s Latest Guidelines For Creating The Perfect Ad

Who’s ready to step up their game for TikTok marketing in 2024? We know you are! TikTok and CreatorIQ teamed up for a deep dive into what makes a killer TikTok promotion, and you can snag the deets in their 26-page guide here. But we’ll be your life savers and give you the lowdown on the key takeaways: 

1. Grab Attention Early: Make sure your ad captures attention immediately
2. Build Personal Connection: Cultivate a connection with your audience
3. Show Product in Action: Showcase your product actively in use
4. Use High-Impact Creativity: Incorporate impactful creative elements into your ads
5. End with a Clear CTA: Close your ad with a compelling call to action

But here’s the scoop, TikTok ads driven by creators outshine the traditional stuff. After watching a creator’s Spark Ad, 57% trust the creator, 56% trust the endorsed brand, and a whopping 71% make a purchase thanks to the creator’s authenticity. Bottom line? Teaming up with content creators in your niche is still the way to go. 

Instagram Rolls Out The ‘Close Friends Only’ Podcast

Although we’re almost on the homestretch of ending the year, Instagram doesn’t stop with surprise releases, do they?! 

Instagram just dropped a podcast that’s all about the latest cultures and trends – think memes, icks, fashion, and friendship, all served up by your favourite celebrities. In the kickoff episode, Ice Spice and Doja Cat spill the beans on their go-to memes, favourite animals, celebrity crushes, IG flirting adventures, and more. Sounds juicy, right? Well, sure, it’s going to grab eyeballs and probably turn Instagram into the go-to spot for youngsters wanting to be like their idols. But chock full of practical tips? Not so much. But it’ll be a great way to stay in the loop on the coolest trends from the cultural movers and shakers.

It’s an interesting move, especially since it’s honing in on musicians, which potentially could be trying to compete with TikTok as it becomes THE place for music promotion. Whether Instagram keeps the podcast hits coming or not, we’re on standby, keeping our ears peeled for the next big thing. 

Snapchat Debuts Virtual Makeup Drop

Snapchat is diving into virtual fashion with its new Bitmoji makeup drop, letting Snap users jazz up their avatars with the latest e.l.f. lipstick shades. Now you can play around with not one, not two but ELEVEN different shades of e.l.f.’s “O FACE Satin Lipstick” on both your Bitmoji and your actual lips using a Try On Lens experience. 

If you find your perfect shade, you can snag it in-stream through a dedicated Bitmoji drop link. Seems a bit quirky at first, right? Visualising lipstick on a cartoon version of yourself isn’t exactly the same as real life. But there’s a method to the madness. Snapchat’s been pushing the Bitmoji frontier, turning them into virtual fashionistas. Apparently, 74% of Snapchatters dress their Bitmoji in the same brands they wear IR.

This move taps into the broader metaverse trend, where digital avatars become a big deal for online connections. And let’s be real, other beauty brands are probably keeping an eye on this too. It’s Snapchat’s way of saying, “Hey, Bitmoji might just be the bridge to the next level of digital connection.” 

The Mosh Social Media Report – NZ Beauty Edition

Have you read the Mosh Social Media Report – NZ Beauty Edition yet? If not, why not? We’ve created an extensive study of the most influential beauty brands in New Zealand and have shed light on the industry’s digital landscape.

What are you waiting for? Stay ahead of the curve, stay informed, get your copy of the report here, and embrace NZ’s biggest players in the beauty industry.

After years in the social game, we’ve learned a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

And that’s a wrap, folks – our last newsletter of the year! But no need to fret, we’ll be back next year with more updates from the social media cinematic universe. For now, go ahead and scurry off to tackle your Christmas shopping and enjoy that well-deserved break! 

We wish you all a safe and joyous holiday season. Meri Kirihimete, Merry Christmas, Happy Holidays and a Happy New Year to you and yours! 


The Mosh Crew.

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