Social Media News / June 2025

Hey Mosh whānau,

Too much going on, not enough hours in the day? Don’t worry, we’ve got the scoop so you can stay in the loop

June’s social media buzz is all about fresh features and shifting habits. First up: Instagram’s new grid and Storylines update is changing the game, giving users and brands new ways to collaborate and boost engagement. Over on TikTok, it’s no longer just dance trends and lip-syncs; users are now using it as their go-to search engine. Is TikTok becoming the new Google?

Let’s dive into what’s new, what’s next, and how to keep your brand ahead of the curve.

Curate Your Canvas: Instagram’s Grid Gets a Glow-Up

Instagram is finally rolling out a feature we’ve all been waiting for: the ability to rearrange your profile grid. That’s right, no more deleting and reposting just to get the perfect aesthetic 😮💨✨

Dubbed the “edit grid” function, this long-awaited update means you can now tap a button and move your posts around to your heart’s content, without the pressure of creating new content just to fix your layout. Whether you’re a brand, creator, or just an aesthetic enthusiast, this gives you way more creative control over how your profile tells your story.

For users, this is a win for self-expression, helping you craft the vibe you want people to see when they first land on your page. For brands and marketers, this signals a shift in visual storytelling: first impressions matter more than ever. Your top nine? They just became your new homepage 💥

The feature is starting to roll out, so get ready to update your platform and start thinking about your grid like a curated portfolio, not just a timeline 📲💡

Storylines: A New Era of Creative Collabs on Instagram

Instagram is brewing up a new way to connect, and this time, it’s all about shared storytelling Say hello 👋 to Storylines: a feature that lets friends who follow each other link their Stories together to create one seamless narrative.

Here’s the lowdown:

🎬 One user starts the Storyline and invites others to join.

🫱 Each contributor adds their own Story, building a shared thread that appears across all profiles.

👯 It’s collaborative, real-time, and built for deeper interaction.

Still in testing, Storylines is part of Instagram’s big 2025 play to turn up the volume on connection, and it’s packed with potential for marketing. Imagine launching a product through multiple creators’ perspectives, co-creating buzz around events, or running community-driven campaigns that feel organic, not staged.

Think: influencer takeovers, collab launches, and multi-voice narratives that boost visibility and engagement without needing to shout. It’s social proof meets storytelling, and if it rolls out widely, it could be a game-changer for how brands build connection in the scroll 📈

Is TikTok Becoming the New Search Engine of Choice?

Forget Google for a sec, TikTok is quickly becoming where people turn to find answers, discover trends, and learn from real people. From travel tips to product suggestions and the latest gossip, users are scrolling for the real deal.

TikTok marketing is shifting, and if you want to keep up, you need to adapt. Here’s how to optimise your captions for max discoverability:

1️⃣ Use Relevant Keywords Think like your audience: what words or phrases are they searching for? Drop those naturally into your captions. Mixing trending and niche keywords hits the sweet spot between broad reach and targeted impact.

2️⃣ Keep it Engaging and Conversational Keywords matter, but so does vibe. Write captions that spark curiosity or conversation, ask questions, invite opinions, or include CTAs like “What do you think?” or “Tag someone who needs this!” Engagement signals like comments and watch time boost your algorithm score big time.

3️⃣ Leverage Hashtags Wisely Hashtags still count but less is more. Use 3-5 relevant ones mixing broad (#fyp, #trending) and niche tags that fit your content. Hashtags help TikTok categorise your video and connect it with the right audience without drowning your caption.

4️⃣ Include Location and Contextual Keywords If your content ties to a place, event, or trend, say so. TikTok is leaning into location-based discovery, so tagging a city, event, or trending topic can give your video a visibility boost among interested viewers.

5️⃣ Don’t Underestimate Emojis They aren’t SEO tools, but emojis add personality and catch eyes. Use them to highlight key phrases or break up text, just keep it relevant and balanced so your message shines through.

📈 TikTok is now a hub for searching, learning, and shopping. To win, focus on searchable captions and strategically choose your words to maximise engagement.

The search game is evolving, and TikTok is leading. Are you where your audience is looking? 👀

Mosh Success Stories

Say Hello to Samson: Masters of Modern Heritage

We’re so excited to be teaming up with Samson Corporation, the legends behind some of Auckland’s most iconic city fringe buildings. Since the 1940s, they’ve been all about mixing timeless character with modern smarts, and we’re here for it. Think stunning heritage spaces with high-spec upgrades, sleek interiors, and the latest tech to keep everything running like a dream.

Even better? They’re proudly Net Carbon Zero certified, with a major focus on sustainability that actually walks the walk. Their buildings don’t just look great, they’re designed to enhance tenant wellbeing and support long-term partnerships. Whether it’s preserving Auckland’s architectural story or pushing for a greener future, Samson proves that heritage and innovation can live under the same roof.

From Ironbank to Geyser, to Axis & Cumulus, their portfolio is packed with spaces that make you feel something the second you walk in, and we can’t wait to show you more.

Smarter Content Starts This June

As the weather cools down, your socials should be heating up Whether you’re chasing growth, engagement, or gearing up for a major campaign, Mosh has your back with the tools and know-how to get results. Don’t let your brand get lost in the scroll. Let’s cut through the noise and make your goals a reality. It’s your season to shine with Mosh!

That’s a wrap for now! Thanks for tuning in, keep crushing it, and we’ll catch you next time with more fresh social media updates and inspo.

The Mosh Crew.