YouTube recently underwent a serious shift in what videos it considered appropriate to be monetised. Monetisation means that a video is approved to have ads show ahead of it, and the creator of the video gets a percentage of that advertising revenue. Previously, channels were considered for monetisation on the basis of their content, and…
What’s big, red, and if you’re old enough to drink you probably won’t have heard of it? The app musical.ly. Following from the now-defunct video app Vine, musical.ly allows users to post 15 second videos set to music – takes can be edited together to form a better clip, filters added, stickers plastered,…
If there’s one thing the internet isn’t short on, it’s humorous pictures of cats. If there’s two things, it’s cats and outrage. Outrage can get you fired for a poorly thought-out tweet. It can mobilise thousands of people to take a stand against something awful. And it can send a message around the…
Influencer marketing has been around since the 1800s, but thanks to social media, it’s made a huge resurgence. For brands, social influencer marketing is about using paid celebs, experts or other notable folks to deliver brand messages and market products (usually not so subtly) to defined target audiences on social channels. The ease…
From Pokémon Go to Snapbots and mainstream support for 360-degree video, social media in 2016 packed a punch when it came to innovations and trends. There were some great wins for social media heavyweights, a few challenges as well, and plenty of valuable take-outs for brands and social media marketers. Here we look at some…
There’s never been a better time to be on the ‘gram. The influential social media giant continues to roll out loads of smart innovations and fancy new features to give users more ways to connect and share content, and to take control over their comments and privacy. And it’s clearly making the right moves. In…
If you’re anything like us, your social media newsfeeds have been heaving with Hillary and Trump propaganda over the past 18 months. And it may (or may not) have come as a surprise that Trump was appointed president-elect earlier this month, despite Hillary taking the popular vote. So why was Hillary pipped at the post…
Move over Lorde and Max Key, the latest social media stats released by NZ Herald’s Spy News confirm there’s a new bunch of Kiwi social media influencers on the rise. Clever social climbers, these everyday guys and gals are amassing epic followings, making their mark on the social media landscape and gaining sway in…
Social media hasn’t always been a popular or obvious choice for business-to-business (B2B) marketing (possibly, according to Oktopost, because of the perceived inability to measure its effectiveness), but like most things in our digital-centric world, this is changing rapidly. B2B marketing is essentially the targeted communication that your business has with other business clients….
The trajectory of marketing in the past century has been thrilling. Think of the evolution of media communication – broadcast media, the computer, the world wide web – and the opportunities it’s brought about. We marketers have used (and in many cases, abused) these vehicles in incredible ways. In the early 1900s, marketing was a…