Here at Mosh, we love a good strategy session. And after many years in the business, we’ve developed an approach to social media content strategy and ideation that works really well – whether you’re an established business looking to boost your social presence or a fledgling startup planning a kick-ass launch. Ultimately, the…
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Social Media Advertising – How can you avoid your brand endorsing awfulness?
YouTube recently underwent a serious shift in what videos it considered appropriate to be monetised. Monetisation means that a video is approved to have ads show ahead of it, and the creator of the video gets a percentage of that advertising revenue. Previously, channels were considered for monetisation on the basis of their content, and…
musical.ly 101
What’s big, red, and if you’re old enough to drink you probably won’t have heard of it? The app musical.ly. Following from the now-defunct video app Vine, musical.ly allows users to post 15 second videos set to music – takes can be edited together to form a better clip, filters added, stickers plastered,…
Outrage Marketing – Pitching To The Trolls
If there’s one thing the internet isn’t short on, it’s humorous pictures of cats. If there’s two things, it’s cats and outrage. Outrage can get you fired for a poorly thought-out tweet. It can mobilise thousands of people to take a stand against something awful. And it can send a message around the…
The low-down on influencer marketing
Influencer marketing has been around since the 1800s, but thanks to social media, it’s made a huge resurgence. For brands, social influencer marketing is about using paid celebs, experts or other notable folks to deliver brand messages and market products (usually not so subtly) to defined target audiences on social channels. The ease…
Social media in 2016: the movings and shakings
From Pokémon Go to Snapbots and mainstream support for 360-degree video, social media in 2016 packed a punch when it came to innovations and trends. There were some great wins for social media heavyweights, a few challenges as well, and plenty of valuable take-outs for brands and social media marketers. Here we look at some…
What’s new on Instagram?
There’s never been a better time to be on the ‘gram. The influential social media giant continues to roll out loads of smart innovations and fancy new features to give users more ways to connect and share content, and to take control over their comments and privacy. And it’s clearly making the right moves. In…
Propaganda in the age of social media
If you’re anything like us, your social media newsfeeds have been heaving with Hillary and Trump propaganda over the past 18 months. And it may (or may not) have come as a surprise that Trump was appointed president-elect earlier this month, despite Hillary taking the popular vote. So why was Hillary pipped at the post…
Social media influencers and the rise of everyday people
Move over Lorde and Max Key, the latest social media stats released by NZ Herald’s Spy News confirm there’s a new bunch of Kiwi social media influencers on the rise. Clever social climbers, these everyday guys and gals are amassing epic followings, making their mark on the social media landscape and gaining sway in…
Make way for social media in B2B
Social media hasn’t always been a popular or obvious choice for business-to-business (B2B) marketing (possibly, according to Oktopost, because of the perceived inability to measure its effectiveness), but like most things in our digital-centric world, this is changing rapidly. B2B marketing is essentially the targeted communication that your business has with other business clients….