Hey there, March has arrived and with it, the end of Q1 for 2022. Does that terrify anyone else as much as it does us?
Anyways, we’ll deal with the subjective and the alarmingly fleeting experience of the passage of time later. For now, it’s time for another heaping bowlful of the latest in social media news, trends, and interesting things of all flavours. So grab a spoon and let’s dive in 🍴
Auckland’s Depot has suffered every brand account’s worst nightmare: Being taken over by hackers! In this blog post, we share 4.5 simple tips to make your personal and business social accounts heaps more secure.
Recent Work: Spreading Some Smart Home Love for PDL by Schneider Electric
Long-time clients PDL by Schneider Electric asked us to create a video showcasing how their Wiser by PDL Smart Home Technology can create the perfect Valentine’s Day. We may be a bit biased, but we reckon the results were pretty stunning. Just like you 😘
New Client Ahoy: PUMA NZ Joins the Mosh Family!
We love welcoming new shipmates to our little crew, and PUMA New Zealand is the latest to buckle their swashes and come aboard! Welcome to the journey, PUMA, we can’t wait to create awesome things together.
Here we go Again: Meta’s Testing a New Layout in the Desktop Version of Facebook
It looks like Meta is testing a pretty hefty redesign to the Facebook experience.
Stan Schroeder from Mashable reported waking up to some hectic changes to his home feed, and he, at least, wasn’t impressed.
The most immediately noticeable change is the shift of the navigation buttons from the top of the page to the left, bundling them together with almost all of the other menus and settings
Part of this change includes a familiar button grid icon (at least, familiar if you use Business Manager on the regular), allowing you to expand out to show all the missing menus and sidebars.
Full disclosure, we aren’t UX/UI engineers, but the expandable, nested menus look a little nightmarish to us right now. However, there were plenty of naysayers the last time Facebook made design changes, so we’ll reserve judgement until we get hands-on to see how it really feels.
Facebook Groups Get New Update to Help the Battle Against Misinformation
A slew of new features has recently been announced to help group admins grow, manage and protect their communities on Facebook. This is in part to try and curb misinformation infiltrating private groups where it can be much harder to moderate.
The new features are grouped into three main areas, and include:
- Automatically decline incoming posts that have been identified as containing false information, as verified by Facebook’s third-party fact-checkers.
- Expanding and renaming the ‘mute’ functionality to ‘suspend’, allowing admins to temporarily stop users from participating in the group.
- Automatic member approvals/declines, based on specific criteria Admins can set up.
- Various Admin Home updates to make managing groups more efficient, including an overview page on desktop to quickly review things that need attention, a layout update to more easily sort and search tasks, and an insights summary on mobile to help admins understand the growth and engagement of their groups.
- Admins can create QR codes that take users to the group’s ‘About’ page when scanned.
- The ability to send invites to email.
As more brands take the plunge into the world of TikTok, the platform continues to release case studies and infographics to show advertisers why that next buck should be spent with them.
If you’re as much of a sucker for a good infographic as we are, check it out in all its glory (along with some sneaky highlights from us).
The New Zealand Facebook And Instagram Report 2021
If you haven’t had a read through the latest iteration of our report, where have you been and why do you hate knowledge?
Chock full of insights and standout examples of Kiwi brands out there changing the game, we’ve taken data from over 24,000 Facebook Pages and over 11,000 Instagram accounts and compiled them into a comprehensive report that will be useful to any digital marketer.
If you are looking for the state of play in NZ’s social media marketing space, you’ve come to the right place.
We also have a super limited run of bound and printed reports available. If you want one to pretty up your coffee table or to browse through when the 3am existential crisis kicks in, hit us up with your name and address and why you want one in 10 words or less: firstname.lastname@example.org
After years in the social game, we’ve learnt a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details.
And with that, we’re at the end of our time together once again. Far too soon, we say. We hope you’ve enjoyed this little slice of industry news from your friendly neighbourhood social media agency. Until next time, true believers✌️
The Mosh Crew.