Social Media News / October 2025

Hey there,

Social media is buzzing with updates and we’ve got the highlights to keep you ahead of the game 🫶 Meta is finally rewarding creators for their hard work 💪 Instagram Edits just got a serious glow-up and horizontal Reels have entered the chat 🎬 Teens are getting a safer, smarter, age-appropriate experience and we’re excited to introduce our newest client, About Giving 💛 Plus, we’ll fill you in on all the action from Marketers Day and what we got up to while we were there.

Meta is Finally Awarding Their Creators and Here’s How

Creators are finally getting the recognition they deserve and it’s about time. 

Instagram just launched Rings, a new award celebrating creators who dare to be different 💍 Think of it as Instagram’s version of YouTube’s plaques, but way cooler. Winners get a gold ring around their profile pic, exclusive customisation features, and a real ring designed by Grace Wales Bonner. But this isn’t about follower counts, it’s about creativity, courage and shaping culture. A global panel of judges, including Spike Lee, Pat McGrath, and MKBHD, chose the creators who truly move the needle 🪡

Meanwhile, Facebook is helping creators get paid with its new invite only Creator Marketplace. Influencers who opt in can be discovered by brands using filters like location, interests and audience size, making partnerships more intentional and authentic ✨ A little bonus? This not only helps creators get seen but also makes things a whole lot easier for brands. With smarter search tools and tailored recommendations, companies can now find the perfect creator match faster, build stronger collaborations, and launch campaigns that feel more natural to audiences.

With both platforms stepping up, it’s clear they’re finally recognising the creators who keep their worlds spinning, celebrating the ambition and creativity that fuel social media every day 🌏

Instagram Edits Just Got a Glow Up and Horizontal Reels Are the Cherry on Top

Instagram’s Edits app just levelled up and it’s looking like serious competition for CapCut 🚀

The latest update Includes: 

✨ Smoother keyframes

🤖 AI-powered “Restyling”

📜 A teleprompter

🎤 New voice effects

🎨 Over 50 new animations and transitions 

You can even “Apply All” across clips for faster, cleaner edits ⚡️

There’s even more good news for creators: saved sound effects, cleaner audio with a voice enhancer, and real-time performance insights make Edits a powerhouse for on-the-go content creation.

And now, Horizontal Reels have entered the chat, giving you an ultra wide cinematic format (5120×1080) for a fresh new look and feel 🎥 With AI tools, smarter workflows, and bold new formats, Instagram is clearly stepping up its creative game 💫

New Safety Guidelines for Teens on Socials

Teen social media is getting a safety boost 🚀 Instagram’s Teen Accounts now follow PG13 style guidelines 🎬 With optional “Limited Content” for extra parental control on Instagram, there are plans to implement similar protections on Facebook 🛡️

TikTok has also recently added 50+ safeguards from screen time limits to filtered content and smarter AI age checks 🤖 These updates let teens explore, create, and connect safely online 📵

Give A Warm Welcome To Our New Client: About Giving

We’re thrilled to welcome About Giving to the Mosh family and just in time for their busiest period… Christmas 🎄 Our focus? To give the gift of giving this Christmas. We’re putting their gifts front and centre with thoughtful storytelling, refined design, and heartfelt copy that gives people more reasons to buy, from graduation presents to just because surprises 💝 We’ll be driving performance through creative strategy and smart optimisation.

We’ve kicked off with a remarketing campaign to re-engage shoppers who’ve already shown interest, ramping things up through November with catalogue ads and refined placements designed to convert. By building on what’s already working, we’re ensuring every ad and post drives real results.

The goal: powerful performance, refined visuals, and scroll-stopping creative that doesn’t just look good, it sells ✨

Behind the Scenes with Mosh

If you’ve been following along on our socials, you’ll know that on the 20th we hit the ground running at Marketers Day, not just as attendees, but as proud sponsors 🙌 It was a full day of learning, connecting, and (of course) creating content.

We were there capturing moments, snapping LinkedIn glow up headshots, giving away prizes from some of our amazing clients (shoutout OPPO, Comvita and Lee Kum Kee) and handing out a whopping 500 Mosh Bucks 💸 Our fortune tellers were a hit too, custom marketing themed fortunes brought plenty of laughs and nostalgia.

A big shoutout to Julian, who joined the Real World Strategy & Execution panel. The format kept things fresh and insightful, Julian was dropping plenty of wisdom throughout and of course, we convinced him to share a little with you too: When choosing a campaign on Meta, be careful with your objective. Meta’s great at giving you what you ask for, even if it’s not what you really need. 

All in all, it was a day packed with insights, creativity, and connection and we were stoked to support TMC, while showing up for the wider marketing community.

That’s all for now 🎉 Thanks for hanging out, stay amazing, and we’ll be back before you know it with more tips, updates, and all the good vibes ✨

The Mosh Crew