Need to get up to speed with the latest in social? We’ve got you covered.

Here’s another week of social news snippets:

User generated content has the highest success rate of turning browsers into buyers on e-commerce sites.

No shocks but a nice little celebration of how important UGC is from across the pond. That’s right, people love people. In a recent survey by Stackla, UGC has been found to be one of the most popular mechanisms for turning scrollers into shoppers. Surveying 2,042 consumers across the US, UK, and Australia, 79% said UGC highly impacts their purchasing decisions, alongside always reaching for that oh-so-personalised experience.

App users in the UK are spending over 64% more time on TikTok than on YouTube – will NZ be next?

TikTok is the app of the minute right now and not only are brands feeling the buzz this month with the launch of ad placements in New Zealand, but with all the hype around possibly extending video time to five minutes, it’s no surprise fans are spending more time there. According to data from analyst firm App Annie, those in the UK are spending over 64% more time on TikTok than on YouTube. Can New Zealand expect to see the same?

Pinterest is testing a new ‘Watch’ mode that displays both video and still image Pins in a vertical scrolling stream.

Speaking of TikTok, it looks like Pinterest has been pinspired (yeah, we’re not sure if that works either but you get our point), by the trend of scrolling that is. The platform is testing a full-screen discovery option, where users have the choice to ‘Browse’ (the usual search format) and ‘Watch’ – a selection of both video and still image Pins displayed vertically one after each other in a style similar to TikTok’s feed.

Facebook clarifies its verification guidelines for Facebook and Instagram.

You know the drill, everyone wants the big blue tick, but the powers that be aren’t always so kind at handing them out, even though your account is the only one of its kind in New Zealand and has been around for 100 years. We feel your pain. The Facebook team has provided an updated overview of its verification guidelines for Facebook and Instagram. So what’s changed? Honestly, not too much. To clarify, this is what you need to pass the test:

  • Your account must represent a real person, registered business or entity
  • Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible
  • Only one account per person or business may be verified, with exceptions for language-specific accounts
  • Your account must be public and have a bio, profile photo and at least one post
  • Your account must represent a well-known, highly searched-for person, brand or entity.

Facebook encourages more engagement in Groups by testing Community Awards.

The popularity of Facebook Groups continues by dishing up some praise to those ‘outstanding group comments’. The new feature in testing is called Community Awards and is designed to encourage positive engagement. Reminds us a little of the ‘Top Fan’ feature way back.

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