Hey there, it’s June! Break out the heaters, the chunky knit sweaters, and snuggle up to share body heat, you little penguins.
If the stranger at the bus stop you’re cuddling wonders what you’re doing, just ssshh them gently, and read them this latest roundup of social media updates. From Facebook changing making big strategic changes to their app to Instagram getting their Pinterest on with Pinned Posts, it’s gonna be a cosy one.
Blog: Instagram and Pinned Posts – What You Need To Know
One of Insta’s latest moves to give users and brands more control over their profiles is the ability to Pin posts. We can hear the cheers from social media managers everywhere 🥳
Want to find out what implications this could have for your brand? Sam’s here on our blog explaining more.
We’re super excited to partner with Arataua to promote their new digital series ‘Ai‘.
Ai is the Māori word for sex, and this multi-channel digital video series aims to help educate rangatahi about sexual health, and to have those awkward yet important conversations about sex!
The series runs for the next eight weeks, so follow them on Insta @letstalkaboutai and get involved in this important kōrero.
Facebook’s New Strategic Overview Could Spell Major Changes for your Feed
In an internal memo from Facebook Head Tom Alison sourced by The Verge, Facebook feeds are set to include more recommendation-based content based on what’s popular on the platform, not just amongst your connections. It’s a similar approach to how TikTok sources content from outside your immediate network.
It’s the strongest move Meta has made to take on TikTok on the Facebook platform. While Instagram has seen new features such as Instagram Explore and Reels introduced in an effort to stave off TikTok, Facebook has lagged in moving towards more AI-driven content recommendations.
In Tom Alison’s own words:
“The Home experience will balance both connected content and unconnected content. We’re working to clean up top-of-feed and make it just as easy to see Stories from friends as it is to discover new content in Reels. We’re also exploring a Community Panel to give direct access to the communities you care about most. Finally, we’re testing a product to give you predictable access to your connected Feed, with the ability to sort in chronological order and filter by Groups, Pages, and Friends. Internally we call this “Mr. T” and I’m excited about the progress the team is making.”
It’s a very hard turn in the strategy for Facebook, which has traditionally focused on connecting individuals rather than delivering content from outside your connections. According to the Verge article, there is some disagreement at Facebook as to whether this is the right move for the platform, but only time will tell.
Meta Adds More Remix Functions on Instagram and Facebook
Meta is leaning HARD into the short-form video trend that is taking over the world thanks to the stratospheric rise of TikTok. The latest step on this road is the introduction of more Reels creation tools for both Instagram and Facebook including the capacity to remix photos into Reels on Instagram and create Reels from existing videos through Creator Studio.
Remix for Photos allows users to create Reels based on your feed post content. It lets other creators use your content as well, but you can turn that off in the settings if you’d rather they not be able to.
It’s another move toward the trend of allowing users to reuse and build on content, instead of just passively consuming it or engaging on existing content without being able to easily add to it.
Now that Instagram also allows users to Remix ANY video, not just Reels, and with Reels content contributing 20% of the ALL time spent on the app, shows this short-form video trend isn’t going away any time soon.
On the Facebook side, creators are now being given the tools to create Reels from any video in your Creator Studio library, remixing them into short-form. This means you have no excuse not to be using Reels in your business content calendars, as the guided tool lets you quickly and easily create them from existing content.
The New Zealand Facebook And Instagram Report 2021
If you haven’t had a read through the latest iteration of our report, where have you been and why do you hate knowledge?
Chock full of insights and standout examples of Kiwi brands out there changing the game, we’ve taken data from over 24,000 Facebook Pages and over 11,000 Instagram accounts and compiled them into a comprehensive report that will be useful to any digital marketer.
If you are looking for the state of play in NZ’s social media marketing space, you’ve come to the right place.
Click here to download the 2021 edition of our report.
We also have a super limited run of bound and printed reports available. If you want one to pretty up your coffee table or to browse through when the 3am existential crisis kicks in, hit us up with your name and address and why you want one in 10 words or less: report@mosh.co.nz
After years in the social game, we’ve learnt a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details.
That’s it, we’re done here for this month. Cheers for catching up, it’s always nice to have new people around. It gets so lonely here in the newsletter cupboard.
Until next time ❤️
The Mosh Crew.
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