Kia ora Mosh whānau!

Get ready to jump into the juicy details of our brand spanking new Social Media Report – NZ Beauty Edition! Hot off the digital press, it’s got all the big beauty social trade tricks and secrets up its sleeves *pun intended*, to keep you ahead of the game.

If that isn’t incentive enough to keep you from skipping to the next email in your inbox, our June social update sesh is jam-packed with the newest news from the non-stop social media nether regions.

Brace yourselves for some disgusting…ly good updates on LinkedIn’s lil’ leap into generative AI posts, Instagram’s murky move to let you download publicly posted Reels, and Snapchat spilling the stats on what Gen Z really wants from brands. It’s a digital gossip fest, and you’re invited – take a seat and keep those pretty ngā kanohi of yours peeled as we get you up to speed.

The Mosh Social Media Report – NZ Beauty Edition

The Mosh Social Media Report – NZ Beauty Edition has arrived, locked, loaded, and ready for download. It’s an in-depth breakdown and analysis of the social media habits of the biggest players in the New Zealand beauty sector. 

This report is a true gem, worth its weight in gold (or lipstick, if you prefer). If your Wi-Fi is buffering your download in the background, here’s a sneak peek of some stats sealed between the pretty PDF pages of our beauty bible that you can read in the meantime:
– A mere 10% of Kiwi women are not indulging in online beauty shopping.
– Facebook’s significance for the beauty industry has waned, as younger female audiences flock to platforms like Instagram and TikTok.
– Over 85% of consumers deem product reviews crucial in their purchasing decisions.
– The beauty accessories industry in NZ boasts a staggering value exceeding $15.9 million.
– Globally, the beauty industry is witnessing a robust annual growth rate of 4.75%, with a projected revenue of $661.3 billion by 2027.
– Beauty accessories expenditure in NZ currently surpasses $15.9 million.

LinkedIn Leaps Into AI

LinkedIn is about to take us on a wild ride with their live test of generative AI posts. Picture this: you’re composing a post on LinkedIn, and boom! An AI assistant jumps in to lend a hand by generating a first draft based on your ideas. It’s like having a digital ghostwriter that helps you whip up a killer post in no time. 

Convenient? Absolutely. But the question on every boomer/yo-pro on LinkedIn’s lips is: will the AI-generated content capture and really reflect who we are? Are we sacrificing authenticity for efficiency? It’s a thought-provoking question as they dive headfirst into this audacious experiment. 

Then again, we actually used ChatGPT to help write this paragraph, it’s AI’s world, we’re just living it in baby.

Instagram Rolls Out Downloadable Reels

Hold onto your smartphones because Instagram just dropped a slippery one on us. They’re now allowing users to download publicly posted Reels content. Yep, you heard it right! You can now save your internet crush’s 2023 Euro summer recap for later enjoyment.

But hold your horses, there’s always a flip side. With this new-found power comes a hint of caution: Will this lead to an influx of content swipers and reposters? (*ahem*, content that we spend hours carefully and cleverly creating). We can’t help but wonder about the potential for some sneaky business. It’s a double-edged sword, whānau, with both excitement and caution in the air.

Snapchat’s Stats On Decoding Gen Z

To quote a group of famous 20th-century philosophers:

“Tell me what you want, what you really, really want” 

If you just sang along to that in your head, you definitely need to be reading this piece.

Snapchat has generously shared its recent insights into what Gen Z consumers really do want from brands. Consider it an exclusive peek into the minds of these trendsetting, digital natives.

So, what exactly do our Gen Z cohorts crave? Snapchat’s research reveals that authenticity reigns supreme. Gen Z yearns for genuine connections, real stories, and brands that reflect their values. But it doesn’t stop there. They demand inclusivity, seeking representation and diversity in the brands they engage with. It’s a CTA for brands to embrace inclusivity as a core value.

But a word to the wise millennial marketers, these insights come with a challenge. Is your brand ready to adapt and cater to the ever-changing preferences of Gen Z? It’s time to step up the game and decode the Gen Z enigma, sharpening up your creative storytelling skills to win the hearts (and digital wallets) of this influential generation.

After years in the social game, we’ve learnt a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

We eat, sleep, and breathe social, and thanks to some fresh faces on our team, we speak Gen Z fluently—slay! If you’re in need of some social, a shoot, or Gen Z speak, flick us a message, or better yet, pop into the office for a chat! 

Ka kite ano! Until then, keep Moshing and scrolling!

The Mosh Crew.

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