Hey there, it’s almost time to break out the shorts and get some sun on those winter legs! But while the sun is still a bit shy, we’re shining a ray of sunshine up your inbox with the November Mosh Newsletter! First off: Mosh is officially a spotty teenager after celebrating our 13th birthday! We also share our top tips for social media success, TikTok copying Instagram, and YouTube changing paying for Shorts, let’s dive in!

Mosh Celebrates 13 Years of Being in The (Social Media) Game!

Cue the acne and hair in weird places: We’ve just turned 13 glorious years old! That’s a whole lot of kicka$$ content, a whole lot of learning, and a whole lot of newsletters!

Whether you’ve been here since the beginning, or whether you just joined us, thanks for being a part of our journey to make the world a more exciting place, one piece of content at a time! Please accept this gift from us to show our appreciation for sticking around 🎁  and enjoy the photos of the Mosh team (and some of our fab clients) getting down at our Lucky 13 Halloween-themed birthday party!

Social Media Management Tips for Success | Mosh Blog

Blog: Social Media Management Tips for Success

Running successful social media accounts (yes, plural!) can be tricky, especially when trending platforms and content are continually changing. Despite this ever-changing ocean of social media, there are a few tried and tested (and tried and tested again) trend-proof ways to get your socials up and running – and to keep them that way! 

Alyssa has put together a handy guide to help you manage your social media for success. Covering all things social, from planning content and how often you should post, to the importance of hashtags and if they really work.
You can read the guide HERE.

YouTube Announce Plans to Pay Content Creators a Cut of the Revenue From YT Shorts 

If you’re one of YouTube’s 122 million daily users you’ll most likely have noticed the shift in focus over the past couple of years from their standard regular-length videos to their short-form videos known as “Shorts”. Shorts can be up to 60 seconds long and since launching late 2020 have accumulated over 5 TRILLION views. 

Since 2020, content creators haven’t received any kind of revenue generated from “Shorts”. However, in a recent announcement YouTube confirmed that launching in early 2023, Shorts creators will now receive a cut of the revenue generated from this short-form video-streaming mega-star. In order to do this YouTube will be launching ads within Shorts, and are planning to pay creators 45% of the ad money acquired from said ads. This is only a slight decrease from the 55% cut content creators receive from standard YouTube videos.

The vice president of creator products and product management, Amjad Hanif said that the payments will “really help creators understand why YouTube is the place to start their Shorts career.” Hanif also stated that the company will allow creators to use popular music in videos and still make money from the content. Previously, revenue would go to the music’s copyright holders.

This seems like a great step forward for content creators, and we’re excited to see what other kinds of content we’ll start seeing on Shorts thanks to this new monetary incentive.

TikTok Slap Instagram With an Uno-Reverse card By Copying Them With New “Photo Mode” Feature

In a very interesting turn of events, TikTok turned around and slapped Instagram with the biggest “Uno Reverse” we’ve seen on social media in a while!

It’s no secret that since the rise of social mega-star TikTok, other social platforms have been scrabbling to keep up. But this method of copying TikTok hasn’t always been well received by the public. Cast your mind back to about a year ago when Instagram announced they were moving to focus more on video content rather than static imagery, causing users from all over the globe to complain. This ultimately led IG to rethink some of its strategies. So it’s interesting to see TikTok start copying Instagram by adding the option to upload static imagery, and carousels, to their platform.

This new-to-TikTok feature is called “Photo-Mode” and allows the user to upload a number (much higher than what IG allows for carousels, we might add) of static images, and then add music to their image or carousel.

This new update looks like a great way to encourage users that miss the old IG to now move to TikTok for their daily aesthetic-image hit.

IG Announce The Move To Feature Ads in Profile Feeds

In a series of recent updates, Instagram has announced that they’re beginning to test profile feed ads for public profiles.

The “profile feed” mentioned refers to the vertical scrolling feed displayed after someone taps on a thumbnail on a user’s profile, as opposed to the profile grid, which will remain free from advertising. Instagram announced that these ads will only be shown in profile feeds for public IG accounts of users over 18 years old, and that creators may gain revenue from these ads (although they did state that only a select few creators will benefit from this revenue).

Instagram stated: “As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.” Unfortunately, IG hasn’t released any further information about eligibility criteria, or revenue sharing at the moment, but we’ll be keeping our eyes peeled for updates.

While this announcement may annoy some users, it could greatly benefit businesses that use IG for advertising, giving them more advertisement placement options across the app, and reaching more potential customers.

The New Zealand Facebook And Instagram Report 2021

If you haven’t had a read through the latest iteration of our report, where have you been and why do you hate knowledge? 

Chock full of insights and standout examples of Kiwi brands out there changing the game, we’ve taken data from over 24,000 Facebook Pages and over 11,000 Instagram accounts and compiled them into a comprehensive report that will be useful to any digital marketer.

If you are looking for the state of play in NZ’s social media marketing space, you’ve come to the right place. 

Click here to download the 2021 edition of our report.

After years in the social game, we’ve learnt a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

And here we are, once again, at the end. Thanks for reading this far. You don’t have to keep going if you don’t want to, there’s nothing else here. Have a great day. Still here? I mean… We can’t hang around all day… Things to do… 


The Mosh Crew.

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