Social Media News / November 2022

Hey there, November is here and if you’re like us, you’re wondering where the h*ll the rest of the year went. Anyways, it’s time to jingle your bells, polish your baubles and get ready for the final push before the holidays; welcome to the penultimate Mosh Newsletter for 2022! 

We’re talking Reel making For Dummies, Twitter taking on OnlyFans, and Facebook and Instagram rolling out professional accounts worldwide! Let’s get into it!

Blog: How To Make An Instagram Reel

Reels. You’ve heard of them, you’ve seen the success of them, and you’ve most likely spent hours scrolling through them, but do you know how to make one? Shifting your focus from creating static image content to video content can be a little tricky, especially if you’re not confident with video editing or Instagram in general. Don’t worry, we see your struggles and we’re here to help! 

Alyssa (one of our in-house Reel experts) has created an easy-to-follow guide you can use next time you’re struggling with your content creation! You can read the guide HERE.

Move Over OnlyFans, Here Comes Twitter

Yes, you read that right. In a recent article released by the Washington Post referencing an internal email from Twitter, the social media giant is working on a new “Paywalled Video” feature.

This feature will allow people to post videos and charge users to view them, with Twitter taking a cut of the proceeds. Twitter has acknowledged the potential copyright risks relating to ”copyrighted content, creator/user trust issues, and legal compliance” and says that the proposed new feature will undergo an internal review of those issues before moving forward. According to the internal email “When a creator composes a tweet with a video, the creator can enable the paywall once a video has been added to the tweet.” They’ll then be able to choose the price from a preset list.
 

Whilst the email doesn’t specify certain types of video creators might post, it seems as though this is a feature that will most likely be used, at least partly, for adult content. It’s also unclear whether this feature was in development before Elon Musk purchased Twitter in late October. This could be the start of Musk’s plans to introduce multiple new Twitter features and would mark a huge shift for the platform which is best known as a place for allowing users to publicly share thoughts, memes and links.

Instagram Rolls Out In-App Scheduling Tools For Professional Accounts

Can we get a HALLELUJAH! Instagram heard the cries of social media managers and creators worldwide and recently announced its new in-app scheduling tools for IG content. Scheduling IG content isn’t a completely new feature as scheduling has been available within Creator Studio since 2020. However, these new tools make scheduling, organising and posting content on the go, so much easier. 

With this new feature, users with professional accounts will be able to schedule pictures, Reels and carousels up to 75 days in advance. Users will also be able to edit and change post dates once they’ve scheduled a post.

As of now, this feature is only available to Professional Accounts, however, anyone can switch to a Professional Account in the app, through the account settings menu. So if you’re wanting to up your social media game, we recommend giving this a go, although it’s important to note that this update only started rolling out in the US in early Nov. So it may not have reached all Pro IG accounts in NZ yet, but keep your eyes peeled 👀

Meta ALSO Opens Facebook’s Professional Mode To All Creators

After launching Facebook’s Professional Mode in December last year, Meta has now announced it will be opening up the feature to all creators worldwide. Similar to business Pages, Professional Mode allows creators to have a separate Facebook profile where they can access a range of analytics, utilise monetisation features, promote their work and build an audience.

Creators will also be able to schedule posts within their professional mode and access a new in-app “Creator Support Hub” where they can access additional educational material and get support on common issues such as monetisation eligibility, verification requests and more.
Meta described it: 

This seems like a step in the right direction, and a fab way to make Facebook more appealing to creators, and we’ll be looking to see if this new feature makes the platform more relevant to the younger generation of social media fanatics.

Honourable Mention

We don’t want to dive too deep into it, because we’re sure you’ve already heard enough about Elon Musk and his… interesting approach to managing a social media network. But would we really be a social media company if we didn’t at least mention it?

So consider this us mentioning it, and we’ll consider you, grateful. 

The New Zealand Facebook And Instagram Report 2021

If you haven’t had a read through the latest iteration of our report, where have you been and why do you hate knowledge? 

Chock full of insights and standout examples of Kiwi brands out there changing the game, we’ve taken data from over 24,000 Facebook Pages and over 11,000 Instagram accounts and compiled them into a comprehensive report that will be useful to any digital marketer.

If you are looking for the state of play in NZ’s social media marketing space, you’ve come to the right place. 

Click here to download the 2021 edition of our report.

After years in the social game, we’ve learnt a thing or two along the way, and we’re keen to share our digital wisdom! We’ve created a series of customisable modules. Whether you’re new to the gig and need to learn it all, or have been around these parts a while and have discovered a gap in your knowledge, come along and have a lesson on all things social! Check out all of our options here or get in touch for details. 

And just like that, we’ve come to the end of this month’s newsletter. Thanks for hanging around, it’s been a blast. We’ll catch you again in December where we’ll be counting down our top moments from 2022 (yes, we’re shocked that it’s almost the end of the year as well).

We’ll see you then!

The Mosh Crew.