Through the work we do at MOSH and our varied professional backgrounds we’ve worked with a number of business and tech startups. We’ve seen lots succeed and plenty fail. If you’re considering a new project you should take a look at a school of thought called ‘The Lean Startup’.

First proposed by Eric Ries in 2011, The Lean Startup is a methodology for developing businesses and products. It was created in Silicon Valley with software and tech-focused businesses in mind, but the philosophy is arguably relevant across all industries.

In a nutshell, it’s all about short development cycles, with a focus on ‘validated learning’. Translated into normal-speak that means releasing a product early and learning quickly from the feedback you get. Then releasing an improved version quickly and learning again. Rinse and repeat.

A core idea is that investors should be focusing on experience and validated learning as the main success metric for a startup. Especially when it has been acquired by making mistakes. I think there’s a lot of merit in that.

The philosophy has its roots in an older production practice called ‘Lean Manufacturing‘ – which itself has its roots in the Toyota Production System (TPS). So it’s not an entirely new idea, but it is very relevant in today’s fast-moving business environment.

This quote from Tim O’Reilly (CEO of O’Reilly Media) sums it up pretty well:

“The Lean Startup isn’t just about how to create a more successful entrepreneurial business, it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world’s great problems. It’s ultimately an answer to the question: How can we learn more quickly what works, and discard what doesn’t?”

If you’re a startup or you’re launching a new product or service, have a look and see if the ideas apply to your business.


Leave a Reply

Your email address will not be published. Required fields are marked *

By leaving a comment you agree with the storage and handling of your data by this website. You can learn more about how we handle you comment information in our Privacy Policy. We are using Akismet to reduce comment spam. Learn how they process your comment data.