Oooh I love a well thought out marketing campaign which gets the competitive juices flowing. This one looks like there’ll be a bit more flowing than just competitive juices. One of our clients, HELL Pizza, have launched their Angry Dragon product. Check out the following article in The Herald. Are you man enough?
http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11265428
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