We build campaigns to help clients get thousands more customers. We like to think we are pretty creative and get some impressive results. However we bow down to the hirstute competition raging across Weibo in China. To enter, girls merely publish a pic of themselves sporting anything from fluff to spongy bush nestled into their armpits. The competition page has scored 28 million views with thousands of entries. The prize? Nothing. Now that is some genius digital marketing.


Hair is this season’s black, The hairy legs club are a merry gang who couldn’t give a shit what they are told they should do. I thought it would be weird scrolling through pics of ladies’ legs but actually the stuff written about reasons to not shave are pretty interesting.


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