If you reckon you have a good grip on social media and assume building the perfect influencer marketing plan is a walk in the park, think twice…
Gathering a group of attractive Insta personalities to showcase your product by simply holding it up and gushing “It’s the best” is no longer, and perhaps never was, the key ingredient for a triumphant marketing campaign. It’s a carefully measured recipe of a captivating story, impeccable timing, and finesse in order to emerge victorious in this constantly evolving game.
So with that in mind, please peruse our 5 P’s on how to build the perfect influencer marketing plan.
Produce a plan
Not having a clear goal in influencer marketing is like trying to hit a bullseye while blindfolded – you might get lucky, but it’s not a sustainable strategy. So, before you unleash your influencers onto the world, make sure you know exactly what you’re aiming for. What do you want people to think of your brand? What action do you want them to take? Once you have a laser-focused objective, you’ll be unstoppable (or at least, way more effective).
Pry into their posse
Don’t be fooled by the big numbers game when it comes to picking influencers. Sure, having a massive following is impressive, but are they actually engaging with the content? It’s like buying a giant bag of chips that’s mostly air – looks good on the outside, but disappointing once you open it up. Before shelling out your hard-earned cash, ask for proof of engagement and take note of how often the influencer is promoting #ads. Even the best content can get lost in the sea of sponsored posts.
Pick the perfect partner
In the world of influencer marketing, it’s important to find your soulmate. And just like in dating, you don’t want to waste your time with someone who’s not your type. So, before you make a commitment, make sure their audience is a match for your brand.
In other words, if you’re promoting a vegan lifestyle, don’t work with an influencer who regularly posts photos of themselves eating a juicy steak. Their audience is more likely to be drooling over the meat than craving a plant-based diet. It’s like trying to sell surfboards to penguins – cute, but not effective.
Post at the right time
Timing is the ticking time bomb in the world of marketing. Launch your campaign too soon and it fizzles out like a wet firework, wait too long and it’s a ship that has sailed. To avoid disaster, map out the steps of your campaign and consider the countdown clock. Ask yourself, what’s the warning you need to heed to get the ball rolling and avoid being left behind in the dust?
Put your money where your mouth is
If you’re not putting your money where your mouth is, your campaign will be as effective as a whistle in a hurricane. Collaborating with top influencers and crafting high-quality content is just one piece of the puzzle. To see a significant return on investment, it’s crucial to allocate enough spend towards promoting and reaching the right audience. Maximize your $$$ by securing permission to promote the content on both the influencer’s and your own channels.
If navigating the intricate web of influencer marketing feels like trying to fit a square peg in a round hole, fear not! The savvy squad at Mosh is here to help align your influencer marketing strategy with your business goals, so you can smash them like avo on toast. Pick up your feet and get in touch pronto.