Earlier this year, British fashion label Burberry caused a media furore when it shoulder-tapped Brooklyn Beckham – the babe’n, 16-year-old offspring of David and Victoria Beckham – to take part in its big banger of a fragrance campaign, not as a model, not as a brand ambassador – but as the photographer. Brooklyn announced his…
Dear advertisers One of the most anticipated native advertising platforms and the latest to grace our shores is here – please don’t break it. Beautiful Instagram is about to lose its virginity in NZ, by joining the dirty world of advertising and offering native ads via its parent Facebook, or…
Earlier this year, Facebook gave accolades to the most creative, inspiring campaigns on the platform and its sister, Instagram. The Facebook Awards 2015 brought some pretty fantastic socially-led campaigns to the surface (and some that could use a little more grunt, too). In this series, The Mosh Edit, we’ll discuss a few of the most impressive winners….
Last year we wrote about a DEA agent who was sued for setting up a fake Facebook account using photos obtained from the seized mobile phone of a woman who had been arrested and convicted of selling cocaine. Timothy Sinnigen attempted to engage in conversations with her friends in an effort to ensnare a…
This last few weeks has seen the press awash with stories about privacy on social media. There is so much manipulation of our data it’s hard to keep up. Facebook closed down thousands of accounts as the users could not provide ID to prove their FB names. Mark Zuckerberg has long claimed that ‘having two…
Russell Brand does a channel on You Tube called the Trews. He’s not one for lacklustre views and his comments on what’s happening in the newspapers is no different. This clip on Apple’s new iWatch is no different. Mosh wrote about the staggering amount of airtime Apple receives in the international…
Social media is brilliant. I am a Brit living in New Zealand. Because of social media and other forms of communication which use bandwidth instead of traditional, infinitely more expensive telecom lines, my parents in the UK know my children really well. Unlike their teacher who sees them daily, they can tell the…
I love my job. Writing is fun. I get to learn about all sorts of different industries and meet all manner of different people. And as long as I get the work done, I can do it where I damn well like. Sometimes I like to work in the quiet of my home,…
In the late 90s I loved the Spice Girls. Blimey Posh has come a long way since then. Her brand back then was ‘girl who couldn’t sing as well as the others but liked nice clothes, pouting and pointing.’ How would you define it now? Joining forces with the endlessly beautiful David Beckham…
Jetstar Australia are the latest big brand to have a bit of fun poked at them by disgruntled consumers. A fake Facebook page was set up offering free flights and thousands of dollars worth of prizes. Despite the obvious signs of a scam, nearly 14,000 fans liked the page in 24…