Captions for your Business’s Instagram account need to be out of the ordinary. While it can take under 5 minutes to select and edit a photo, it can feel like forever to create a caption worthy of being published on the Gram.

Forget everything you think you know about caption copy, and check out these 6 examples that will change your life for the better.

1. The Call-To-Action

They say that your engagement stats on Social Media are King, and they’re right for a reason. Engagement is a way for your followers to show that they’re active and responsive to your brand.

The best way to invite engagement is to charm your followers with a call-to-action. Tease your followers with a ‘what do you think we’re launching next’, or encourage them to tag their friends.

Deadly Ponies is the master of understated elegance when it comes to inviting their loyal following to purchase their wares on Instagram.

2. The Mood Maker

The best way to influence your audience is by changing their mood, whether they laugh out loud, or feel warm on the inside.

Write like you’re speaking aloud to a friend, and add an emoji or hashtag as the icing on top. A mood-invoking image helps too.

This caption and photo by Thankyou made us smile on the inside. Double tap!

3. The Quote

A quote can make or break your caption. Say goodbye to Coco and Marilyn, and think outside the box. It’s refreshing to be authentically weird and quirky!

We love Anita from Wordfetti’s cheeky personality, it’s like we know her in real life!

4. The Celebrator

Celebrate your wins and showcase your work, because what else is social media for?

We’re always looking forward to seeing what Nicole from January Made Design has created next!

5. The Product

There are hundreds of variations of the same product on the internet, but only 1 or 2 that stand out.

By curating your brand voice, you’ll be able to allude to the benefits of any product, and make your wares desired.

There are multiple silk pillowcases for sale online, but for us, slip’s silk pillowcase is our most coveted!

Of course, it helps to have a cohesive marketing strategy across all aspects of Instagram, including influencer campaigns.

6. The Educator

As part of your marketing strategy, it’s only natural that you want to educate your followers on topics in your niche.

Translate your tips into plain English, and talk to your audience, not at them. Jargon is the ultimate deterrent.

This caption by NASA is much more readable than our high school Science textbooks.

Now, it’s over to you to wow us with your words. It’s a rewarding feeling to see your copy creations come to life. ✨

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