With nearly three million Kiwis on Facebook, it’s no wonder that this highly engaging platform has proven to be an effective way for brands to connect with New Zealanders. And what better tool for charities (who largely have slim to no budgets) to utilise than Facebook, along with fellow powerhouse social media platforms Twitter and…
Maintaining your blog is an integral part of your marketing strategy. Blogging regularly will give your audience a reason to visit your website where they can perform those all-important call-to-actions. A call-to-action is something you want a customer to do as a result of your blog post, whether it’s an online purchase or a…
Social media is doing weird and wonderful things for our consumer landscape. Customers are using social platforms to share information, place feedback, and criticise or praise your business. As a result, customer expectations are the highest they’ve ever been. A survey in the USA recently showed that 87 per cent of customers have requested help…
The team at Mosh is expanding and we thought you’d like to meet the team, because we are humans – not robots or aliens or animals. First up is Jon Randles, one of Mosh’s founding fathers. What do you do at Mosh? Mainly I do the talking. Presentations, training, business development… I’m also one of…
Some people say that we talk smack here at Mosh, but we don’t realise that until an outsider comes in and to say, “what does that even mean?”. That’s when we turn to each other, gently remind ourselves that we’re social media nerds and say, “stop talking smack”. To redeem ourselves, here’s a glossary covering the…
Social media monitoring is a tough cookie to crack. It’s important to know what’s being said about your business, but it’s also daunting; who is saying what? Is what you’re doing reaching people? And most importantly, is what you’re doing getting you the results you need? There’s a lot of data involved in social media,…
He’s probably a bit too shy to blow his own trumpet so I’ll do it for him. Our very own Jon Randles, Head of BD at MOSH HQ has been invited to chair the 2014 #NZSOMO conference. The conference has a damn fine line up and is easily the biggest and flashiest of its kind…
We’ve recently launched our new training offering, where people can upskill in specific areas of social media depending on their needs. We’re already getting a bunch of questions so we thought writing down the answers in a blog post might be useful. The new offering was in response to…
Last week we ran three full-day Social Media Training workshops in a row for the first time. There is a lot of preparation that goes into these days from planning the content to organising the catering to delivering the workshops and it was quite an exhaustive experience. At the end of the last day…
Facebook have allowed on-page giveaways for a month or so now and we’ve seen a lot of businesses taking advantage of the new rule change. Two problems that have arisen however, drawing a winner (how do you choose between 300 likes?) and contacting the winner (Pages still…